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Our Community
At Piña Elite, we believe thriving businesses help build thriving communities.
From sponsoring youth programs and supporting local nonprofits to showing up at neighborhood events, our commitment goes far beyond the restaurants we operate. We’re proud to serve as neighbors, partners, and advocates — working alongside schools, families, and local organizations to make a meaningful difference. This page is where we share those stories — the moments, people, and partnerships that make our community stronger, together.
Welcoming Covington Pike to the Piña Elite Family
Piña Elite Restaurant Group is proud to be the new owner and operator of the McDonald’s location on Covington Pike in Memphis. We are excited to become part of this vibrant business community and look forward to building strong relationships with our neighbors while continuing to provide the great food, friendly service and convenience McDonald’s customers know and love.
To introduce ourselves, our General Manager and Supervisor recently visited several nearby car dealerships, delivering cookies and coffee and letting their teams know that Piña Elite is here and ready to serve them. It was a pleasure meeting so many of our new neighbors, and we look forward to finding more ways to connect with and support the Covington Pike community.
New Location Coming to Collierville
Friday, August 14, 2026 marked an exciting milestone as we officially broke ground on our new McDonald’s restaurant in Collierville!
This is our first new construction in our organization and we are incredibly excited to grow our McFamily, create new jobs, serve even more guests, and continue to be an active part of this amazing community.
A special thank you to our local leaders, community partners, McFamily members, and everyone who joined us to celebrate this special day. Your support means so much as we begin this exciting new chapter.
Appreciate the kind words & support from Mayor Maureen Fraser, Clyde Neville (McDonald’s Corp. Field Business Partner), and Bill Samisch (Chamber of Commerce Board Member & First National Bank Senior VP).
The shovels are in the ground, construction is underway, and we cannot wait to open our doors in late December.
New restaurant. New opportunities. Same commitment to serving our people and our community!
Proud to Support
Pina Elite Restaurant Group is proud to maintain an A+ rating with the Better Business Bureau, recognizing our long-standing commitment to excellent customer service, ethical business practices, and responsiveness to our guests.